"Thailand Unforgettable" campaign to be dropped

The Tourism Authority of Thailand (TAT) will drop its recently launched "Thailand Unforgettable" publicity campaign and resume the previous "Amazing Thailand" campaign, the agency's governor, Phornsiri Mahoharn, said Thursday.

He said the new campaign, initially intended to run for at least three years, was being withdrawn because it had received a poorer reception from the private sector. The decision is also in line with the sufficiency economics the government is using to save funds.

Phornsiri said TAT would relaunch the "Amazing Thailand" campaign at the annual Asia Travel Forum at the end of the month in Singapore.

The Nation

Amazing Thailand for me!