by: newsdesk

Mark Ronson Pete Doherty

One of the globe’s most innovative and prestigious fashion houses, Diesel, are celebrating their 30th anniversary with the biggest series of international celebrations the fashion world has ever seen! From18 major cities around the world, 8 different time zones, sweeping across the globe on Saturday, October 11th 2008, Diesel will be igniting parties in the following cities: Amsterdam, Athens, Barcelona, Beijing, Copenhagen, Dubai, Helsinki, London, Milan, Munich, New York, Oslo, Paris, Sao Paulo, Stockholm, Tel Aviv, Tokyo and Zurich.

The London event, 'The Creative Experiment’, will take place at one of London's most exciting new venues, matter, situated at The O2 site but with its own separate entrance on The Thames.

Designed by experts to offer a unique, state of the art proposition for live music and club nights in the UK, matter will have opened its doors only 3 weeks before Diesel's birthday! It will be a night to remember with thirty of the hottest musical acts poised to perform unique and exciting collaborations throughout the night in a 'musical relay'; rolling collaborations that will make xXx a quite exceptional event.

Already confirmed are Cock’n’Bull Kid, Disco Bloodbath, Friendly Fires, Hannah Hanra (Durr), Lethal Bizzle, MARK RONSON, Mystery Jets, New Young Pony Club, Ox.eagle.lion.man, PETE DOHERTY, Rob Da Bank, The Lovely Jonjo (Durr), These New Puritans, The Souljazz Records Soundsystem, The Teenagers, The View and many more to be announced in the next few weeks.

Tickets will go onsale for this fantastic event on September 4th through http://www.matterlondon.com and in Diesel stores nationwide. Partygoers can experience this amazing evening for just £5 a ticket, with all proceeds going to the Youth Intiative 'Livity’ http://www.livity.org

For many guests the night will begin aboard Thames Clipper boats, which are destined for the xXx event. For more travel information, go to http://www.matterlondon.com/

The lead up to xXx will begin in September, when Diesel welcomes back the hugely successful Diesel U Music radio (http://www.dieselumusicradio.com), which will launch on September 12th as well as a brand new xXx Fanzine.