MCOT, 'Big Four' to sign historic deal

BANGKOK, Aug 15 (TNA) – Thailand's media giant MCOT Plc will tomorrow (Aug 16) launch a partnership with the world's four leading music corporations to become the exclusive broadcaster of their songs in Thailand.

The strategic partnership will be signed by MCOT President Mingkwan Sangsuwan and executives of EMI, Sony BMG Music Entertainment, Universal and Warner Music Group.

The four major record labels command a global market share of 82% while the combined market share in Thailand is 90%.

According to Mr Mingkwan, the deal was finally reached after months of discussions with the Four Big Record Labels. He calls it a new "radio and universal music phenomenon" in Thailand.

Together with the strategic partnership, Mr Mingkwan will also announce the relaunch of Radio FM 107 which will become the hub of universal music from the "Big Four."

A signing ceremony and a press conference will be held at Studio 1, MCOT Plc on Rama IX Road on Aug 16 at 1.30 pm.

TNA