FRANKFURT (Reuters)

BMW wants its Mini brand to substantially grow its unit sales once the model's full family of models is available, the Financial Times Deutschland reported on Monday.

"We want to reach more than 300,000 units with the entire Mini family," Chief Executive Norbert Reithofer told the paper in an article to be published on Tuesday.

The target includes the its new Clubman estate version, the cabrio as well as the upcoming Mini sport utility vehicle dubbed internally "Colorado", which will be built by Magna Steyr in Austria.

Reithofer expects Mini sales to rise to roughly 260,000 units in 2008, after the revamped model posted a rise of 18.5 percent to 222,875 units last year.

In March 2007, then-BMW sales and marketing chief Michael Ganal, who is now chief financial officer, said he had targeted Mini sales of around 240,000 in 2008.