Anyone with a keen interest into the fascinating world of time should keep an eye out for Baselworld 2009, Basel Switzerland.

"...Each spring, some 2000 companies from the watch, jewellery and precious-stone industries, together with related sectors, showcase their latest developments and innovations in Basel. The world's most renowned brands display their products exclusively at BASELWORLD.

About 100,000 visitors from the specialist retail and wholesale trade make their way to Basel from all over the world to discover the current trends and view the latest creations from the watch and jewellery sectors. The presentation staged at BASELWORLD is truly unique, providing an opportunity to experience brand worlds at the topmost level..."

BaselWorld 2009 new watches are seen to feature anything that is theoretically feasible from the design angle is being taken up and implemented by the watchmakers.The predominantly round cases, often featuring square components, are both flat and elegant.

I am amazed about how important watches are for many people around the world. In fact, I didn't expect it to be that way.